Archive - The Work by DemandMaven

Is the One-Body Problem Killing Your Growth KPIs?

Nerd out with me about using just "one-body" in research versus a much more stable "two-"

Jun 19, 2024 •

May 2024

Economic fluctuations got you worried? Read this 👇

The time to invest in growth is now, and here's why

May 29, 2024 •

Why a billionaire called my MicroConf presentation "cheating"

And why we should all move away from being "data-driven" 👀

May 10, 2024 •

April 2024

Survey Teardown: FreshBooks' Cancellation Survey

An overview of a real-life exit survey and how I'd adjust it to give the product and GTM leaders more impactful insights.

Apr 28, 2024 •

9:33

March 2024

MaxDiff: the secret to getting the truth from customers about what they actually care about

Because asking customers to rank features or attributes on a scale from 1-5 is so 2000-and-late.

Mar 27, 2024 •

December 2023

Reflections on my client's 12x growth

A few observations helping a client's MRR go brrr from 2020 to today.

Dec 6, 2023 •

November 2023

Why "raising your prices" isn't the actual strategy

It's only part of the story; the rest of the story is the work

Nov 10, 2023 •

How to not do product discovery

A real-life example of product discovery in the wild and how we can improve it to get better answers

Nov 1, 2023 •

October 2023

The classic analysis mistake marketers and founders make

If you run a survey or conduct interviews, make sure you're taking this one critical step

Oct 25, 2023 •

The "quality of life improvement" trap and how to avoid it

On product discovery and the "QOLs vs value generators" debate you should absolutely be having

Oct 18, 2023 •

Revenue cohort retention: the sneakiest chart if you're not careful

The report I use the most for understanding growth opportunity

Oct 11, 2023 •

September 2023

But why "The Work"?

You couldn't pick a more appealing name for a newsletter like "Growth Hacks"?

Sep 20, 2023 •

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