Welcome to The Work — the newsletter demystifying the hard work of growing SaaS companies

Hey! Asia here 👋

The whole mission of this newsletter is to do three things:

1. Demystify some of the more tactical processes related to growth

2. Bring some clarity to the tougher strategic decision-making processes

3. Remind us all what the actual work of growing SaaS companies is (because this sh*t is HARD, okay?!?)

At the end of each post, I also make it my own personal mission to leave you with the following:

• Actionable takeaways that you can apply to your work right meow

• Disruptive insight — something you probably weren’t expecting, but enables you to “see” differently

• Questions to ponder and reflect while you crank away at the work

If that sounds like your jam, hit the subscribe button below and never miss an update.

📈 Top Posts on The Work

1. MaxDiff: The secret to getting the truth from customers about what’s important to them

2. Revenue cohort retention: the sneakiest chart if you’re not careful

3. The “quality of life improvement” trap and how to avoid it

4. Why a billionaire called my MicroConf presentation “cheating” (and how you can cheat too!)

✍️ Posting schedule

You won’t hear from me every week. Only when I have something truly valuable to share. I’ll be in your inbox around 1-4 times a month, though, so stay tuned!