A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.

Deep dives and tactical frameworks to help you onboard, delight, and keep your customers. From the bestselling author of Product-Led Onboarding (+35K copies sold).

The #1 AI and PM newsletter. Actionable tips, resources, and step-by-step playbooks to learn by doing. Improve product sense and AI intuition.

A weekly advice column about building product, driving growth, and accelerating your career.

B2B Marketing Playbooks, Content & Writing by the team behind 42 Agency